Search Engine Optimization (SEO) Course

Learn the essentials of search engine optimization

Average rating: 4,6 / 5 (85 votes)

Learn how to drive more traffic to your website and how to measure success with Google Analytics:

  • What is SEO (Search Engine Optimization) and how it’s done
  • Hands-on training to learn the most important SEO factors
  • How to find the best keywords for your business
  • Learn how to use free tools to measure keywords and SEO performance
  • Workshop to analyze your site – get valuable tips for better SEO
  • Learn how to write better titles and text for your products
  • Analyze visitor data with Google Analytics: traffic sources, behaviour and conversions

Duration: 1 day (9-16)
Language: English
Location: Brussels & Belgium wide

Price: 695 € / person
Groups of 2–12 participants: 1990 € / group.

All prices excluding VAT 24%, possible travel costs outside Brussels and other additional costs. Companies based in EU may be exempted from VAT.

Contact us now and book your
Search engine optimization course

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"The training was very inspiring and gave me a lot self-confidence in my work. Great online material to use after course. I would definitely recommend this intensive SEO training course!”

- Feedback from our SEO & Google Analytics Course

Detailed Course Program

Drive traffic to your site with better search engine rankings and learn how to measure success with Google Analytics.

The Basics of SEO

  • What is SEO (Search Engine Optimization) & how search engines work
  • What matters in SEO in 2016 - all the important ranking signals that affect search engine rankings
  • Deprecated SEO techniques that do not work anymore
  • How to search engine optimize content & images
  • Technical SEO requirements for a website

The Fundamentals of Web Analytics and Google Analytics

  • How to start using the free Google Analytics
  • Understanding the metrics: sessions, pageviews, duration and bounce rate
  • Traffic sources: how visitors found your website and what they were interested in
  • Behaviour metrics: how visitors read and interact with content
  • Conversion tracking: the importance of goals and how to set up conversion tracking

Keyword Research

  • How to find the best keywords for your business or organization
  • Find keyword search volumes with Google AdWord’s Keyword Planner
  • Understanding keyword competition and opportunity
  • How to find opportunities for driving up click through rates (CTR)

Useful Google Analytics Features

  • Using secondary dimension to dig deeper into visitor data 
  • Monitor the performance of your organic landing pages
  • Using Analytics shortcuts to easily access modified reports
  • Track your performance with non-branded search queries

Workshop Exercise with Your Website

  • Workshop exercise to analyze your website: structure, keywords, titles, descriptions, inbound links and current rankings
  • Get valuable tips for better SEO

Measuring SEO success

  • Easily find out your current rankings & track and report the changes over time
  • Using Google Search Console (former Webmaster Tools)
  • How behaviour metrics affect SEO
  • Monitoring the performance of your organic landing pages
  • Track your performance with non-branded search queries in Google Analytics

Book for a group of 2–12 people with 1990 € / group

All prices excluding VAT 24%, possible travel costs outside Brussels and other additional costs. Companies based in EU may be exempted from VAT

Contact us now
Terms & Conditions

Conditions: Minimum number of participants is 3 persons on each course. If the course you are enrolling in does not reach the minimum number of participants it will be cancelled or postponed. We will inform enrolled participants in case there are not enough participants on a course.

Cancellations and substitutes: a) Cancellations confirmed more than 21 days prior to the date of the course are fully refundable and free of charge. Cancellations are to be made in writing to info@talentwire.eu. 

b) Cancellations made within 21 days of the date of the course may not be cancelled without incurring course charges fully.

c) Substitutes may be made at any time free of charge. TalentWire should be informed of any changes.

Pricing and invoicing: Payment for each course is to be received no later than 14 days prior to the course start date. We will send an invoice after your booking has been confirmed. Inform us of any special arrangements you require for your invoices.

All prices are as stated and are exclusive of VAT which will where appropriate be charged at the current rate.

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